A great example of viral video marketing from Olympus.

by Mike Mahanay

Olympus wanted to create buzz for the Olympus PEN camera, so taking inspiration from stop motion artists they shot 60,000 pictures, developed over 9,600 prints and shot over 1,800 pictures again all with no post production. The result is a video that you want to share with your friends because it’s so cool. It’s artistic, [...]

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How Did Spaghetti Sauce Revolutionize Product Marketing? Another Fascinating Story From Malcolm Gladwell

by Mike Mahanay

I will read any book, listen to any interview or watch any video that Malcom Gladwell puts out. The guy is brilliant, funny and a great writer. He’s so good, in-fact, that he can take a presentation that is essentially on horizontal product segmentation and turn it into one of the most fascinating and entertaining videos that [...]

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How Neel Kashkari’s Blackberry Cost You $700 Billion And Possibly Helped To Save Western Civilization

In 2006, Neel Kashkari was a 33-year-old tech banker at Goldman Sacs in San Francisco with no government experience. Only two years later, through bizarre circumstances and in the shadow of what looked like the cataclysmic economic meltdown of the financial system, he would find himself appointed by Hank Paulson as the federal bailout chief in [...]

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What’s Wilderness Really Worth? Wilderness Economics May Provide The Answer.

[Image: Mike Mahanay standing in front of a giant old growth Sitka Spruce tree on the Oregon Coast]

I came across an excellent article in Outside Magazine written by Bruce Barcott discussing the emergence of ‘Wilderness Economics’, which he says is “a dollars-and-cents way to attach a fair and reliable estimate to the seemingly uncountable value [...]

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